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Bespoke websites built for performance & lead generation

WordPress Development Services

Freelance WordPress developer based in Glasgow building bespoke, performance-optimised websites for service-based businesses across Scotland and the UK.

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Bespoke WordPress development for Glasgow & Scotland

Your dedicated WordPress development partner

Whether you need a new website from scratch, a redesign of an underperforming site, or ongoing development support, get in touch for a free consultation and quote.

Your dedicated WordPress development partner

Custom design without the bloat

Bespoke Bricks Builder themes

I build custom WordPress themes using Bricks Builder — a performance-focused visual builder that outputs clean HTML without legacy shortcodes, unnecessary wrapper divs, or bloated CSS. Each site is built to a custom design spec, not adapted from a template, so your website looks and works exactly as it should for your business. Theme files are organised and well-structured, making future updates and maintenance straightforward whether you’re handling them yourself or working with a developer.

Get a quote for your WordPress project
Moritz Reitz, a freelance web designer based in Glasgow

Sites that load fast on every device

Performance & Core Web Vitals

Page speed is both a ranking factor and a conversion factor — slow sites lose visitors before they’ve read a word. Every WordPress site I build is optimised for Core Web Vitals from the ground up: images are compressed and lazy-loaded, CSS and JS are deferred and minified, LiteSpeed Cache is configured correctly, and CDN delivery is set up where needed. Sites consistently score 90+ on Google PageSpeed Insights on both mobile and desktop, which supports your SEO and reduces bounce rates.

Discuss your website project
Moritz Reitz, a freelance web designer based in Glasgow

Built to be found and built to convert

Lead generation & SEO-ready architecture

Every site I build starts with a clear site architecture designed around your target keywords and customer journeys. Service pages are structured for SEO from the ground up — correct heading hierarchy, optimised meta titles and descriptions, internal link strategy, and schema markup where relevant. Fluent Forms handles lead capture, with full GA4 and Google Ads conversion tracking configured so you can see exactly which pages and traffic sources are generating enquiries. The result is a site that works as a sales tool from day one.

Learn more about web development
Moritz Reitz, a freelance web designer based in Glasgow

Let's build a WordPress site that works as hard as you do

Bespoke WordPress development for Glasgow & Scotland

Whether you need a new website from scratch, a redesign of an underperforming site, or ongoing development support, get in touch for a free consultation and quote.

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WordPress Development FAQ

Common questions about bespoke WordPress websites

Bricks Builder outputs cleaner code than older page builders like Elementor or Divi, with less CSS and JavaScript bloat that harms performance. It supports full visual design flexibility without the overhead. For developers working on custom themes, it’s significantly faster to work with than classic PHP theme development while still producing maintainable, performant output.

WordPress is my primary platform and what I’d recommend for most service businesses — it’s flexible, well-supported, and gives you full control over your content and structure. I also build static HTML sites when the use case calls for it (simpler sites with no CMS requirements). I don’t build on Shopify, Wix, or Squarespace — those platforms have significant limitations for the kind of custom, performance-optimised sites I specialise in.

Yes. Whether you need a redesign, a performance overhaul, or ongoing development work on an existing WordPress site, I can take it on. I’ll review the current setup first and let you know if there are any issues — legacy plugins, insecure code, or theme conflicts — that should be addressed as part of the handover.

Yes. I build sites so clients can update content — pages, posts, service descriptions — without needing to involve a developer. For Bricks-built pages, I provide guidance on how to use the builder for common updates. More complex structural changes will still require development time, but day-to-day content management is designed to be self-serve.

I can advise on hosting and help you set up with a suitable provider (I recommend LiteSpeed-based hosts for the cache and performance benefits). Ongoing maintenance retainers — plugin updates, security monitoring, performance checks — are available separately. Get in touch to discuss what level of ongoing support makes sense for your site.

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