Freelance SEO/AEO Specialist Glasgow

Worked with businesses across Glasgow & Scotland to improve their organic ranking on search engines and answer engines (AI). And yes, AI has changed the SEO landscape, which is now often referred to as AEO, GEO, LLMO, or whatever else the SEO industry comes up with next. With chat agents getting around 12% of search-like queries, their volume is quite significant — but where do these agents get their information? You guessed right: the world’s largest online library of information, Google. And you’re already seeing that we’re going a bit in a circle, as being on top of Google usually leads to ChatGPT recommending your services.

What has changed is that we’re now competing not just for clicks, but for mentions in the AI summary — which requires more structured data like lists, tables, and schema (information in robot language) to come out on top.

(1) Analyse your Market

The foundation of every project is built on thorough research. I will review your competitors and identify potential opportunities that you or even your competitors might be missing.

(2) Review Your Position

I conduct a thorough review of your online presence and conclude strengths & weaknesses in your site to be able to develop a custom SEO plan for your business.

(3) Implement Changes

Once the changes are defined, we will begin improving your website, starting with the low-hanging fruit. Often, simple on-page optimisations can make a significant difference. However, our work won’t just focus on content — the review will also highlight whether we are missing any technical SEO factors, such as indexing issues, 404 errors, schema markups, meta descriptions, and HTML markup.

Building out a sustainable SEO strategy for your business helps to generate continuous leads & sales.

Increased Visibility and Traffic

• Higher Rankings: Effective SEO strategies help your website rank higher in search engine results pages (SERPs), leading to increased visibility.
• Organic Traffic: Higher visibility translates to more organic traffic, which is often more cost-effective and sustainable compared to paid advertising.

Improved user experience

• Site Usability: SEO involves optimising site structure, load speed, and navigation, enhancing the overall user experience, which generally boost your website conversions.
• Relevant Content: Creating high-quality, relevant content helps users find the information they need, keeping them engaged and satisfied.

Building credibility and trust

• Authority Building: Higher search rankings can build your site’s authority and credibility, as users tend to trust search engines’ choices.
• Brand Recognition: Consistently appearing at the top of SERPs helps establish your brand as a leader in your industry.

Competitive advantage

• Stay Ahead: By continuously optimising your site, you can stay ahead of competitors who might be less focused on SEO.
• Market Insight: SEO tools and analytics provide valuable insights into market trends, consumer behaviour, and competitive strategies.

Cost-effective marketing

• Long-Term Results: Unlike paid advertising, the effects of SEO are long-lasting, providing continuous benefits without ongoing costs.
• Higher ROI: SEO often yields a higher return on investment compared to other marketing strategies due to its sustainability and efficiency.

1. Onboarding (SEO Audit)

As part of onboarding all my SEO clients, I carry out an in-depth SEO audit. This includes a one-to-one meeting to get to know each other, detailed industry and competitor research, as well as a comprehensive site audit.

2. Plan to action

I will propose a bespoke plan tailored to your business, aimed at improving your search rankings. This will cover on-page and off-page optimisation, along with technical SEO considerations.

3. Implementation

I will take the necessary steps to enhance your website through on-page optimisation, content improvements, and accessibility enhancements.

4. Measurement

Following an agile project management approach, we will continuously review the SEO campaign and make adjustments as needed to achieve the best possible results.