Freelance SEO specialist, based in the UK
I’m a UK-based freelance SEO specialist working with service businesses to grow organic traffic and leads. I handle technical SEO, content strategy, and link building — and I do the work myself, not a team of juniors.
Every project starts with an SEO audit
Before any work begins, I carry out a thorough audit covering technical health, on-page optimisation, content gaps, and your backlink profile. You get a prioritised action plan with realistic timelines and clear targets.
Full-stack SEO — technical, content, and links
From crawl fixes and Core Web Vitals to content briefs and link outreach, I handle the full SEO picture. Monthly reports cover what’s been done, what’s ranking, and what’s next — no jargon, no fluff.
Results across UK service industries
I’ve helped businesses including ADHD Direct, Home Rewire Scotland, Clyde Windows & Construction, and Mack & Rose grow their organic search visibility and inbound leads. Every engagement ends with measurable movement on the keywords that matter.
SEO vs PPC — which is right for your business?
SEO builds sustainable, compounding organic traffic over months and years. PPC delivers immediate visibility while your rankings grow. Most businesses I work with benefit from running both — I manage both, so your channels work together rather than in silos.
Why work with a freelance SEO specialist?
When you work with me, you work directly with me — not an account manager relaying briefs to a junior. I carry out the technical audits, write the content briefs, build the links, and implement the fixes myself. Faster decisions, clearer communication, and no markup on outsourced work.
Your SEO Specialist in Glasgow
Your SEO Specialist
When starting to work as a web developer, I quickly realised that building a great website is not just about design. The underlying code needs to satisfy users’ needs, UX and UI choices must meet accessibility requirements, and the site has to be crawlable for both search engines and AI crawlers. With 11% of search-like queries now answered by ChatGPT, original and factual content has become more relevant than ever.

What my SEO clients say
Customer Voices
Your Glasgow SEO Freelancer
Get started today
Do you have an SEO question, or are you wondering if SEO makes sense for your brand? Get in touch to review your business’s online presence and find out if a bespoke SEO package is right for you.
SEO FAQ
Common questions about SEO in the UK
What is Google AI Overviews and why does it matter?
Is GEO replacing traditional SEO?
How do you measure GEO performance?
My traffic is dropping — could AI search be responsible?
Do you need to build a completely new website to optimise for AI search?


