Content that ranks on Google and converts readers into leads
SEO Content Writing
SEO content writing Glasgow
Content that earns its place in search results
Whether you need a one-off article, a full service page rewrite, or an ongoing content strategy, get in touch to discuss your goals. I offer a free content audit for existing pages.
Write about what your customers are actually searching for
Keyword research and content strategy
Good SEO content starts with understanding what your target audience searches for and what already ranks. I use Neuron Writer and Ahrefs to identify keyword opportunities with strong commercial intent and manageable competition, then build a content calendar that systematically targets those terms — creating a compounding SEO asset that grows in value over time.
The content Google and your customers both need to see
Service pages & landing page copy
Your service pages are your highest-value SEO assets. I write and optimise service pages that clearly communicate your offer, target your primary keywords, and guide visitors toward a conversion action. Each page is structured around search intent — matching what the searcher wants to find with what you want them to do.
Build topical authority in your niche
Blog posts & long-form articles
Consistent, high-quality blog content builds topical authority — signalling to Google that your site is a credible source on your subject matter. I write long-form articles that go beyond surface-level coverage, incorporating proper heading structure, internal linking, and schema markup to maximise their ranking potential and keep readers on your site longer.
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Let's build content that works for your business
SEO content writing Glasgow
Whether you need a one-off article, a full service page rewrite, or an ongoing content strategy, get in touch to discuss your goals. I offer a free content audit for existing pages.
SEO content FAQ
Common questions about content writing for SEO
How is SEO content different from regular copywriting?
SEO content is written with a specific keyword target and search intent in mind. It’s structured to satisfy both the reader and the search engine — using the right heading hierarchy, keyword placement, internal links, and content depth to improve rankings, while still being genuinely useful and readable for the people who land on it.
How long should an SEO blog post be?
Content length should match search intent. A local service page might need 600–800 words, while a comprehensive guide or comparison article might need 2,000–3,000 words to outrank competitors. I research what’s already ranking for your target keyword and write to the appropriate depth — not just padding to hit a word count.
Do you write content for any industry?
I specialise in content for service-based businesses — particularly in web development, digital marketing, healthcare, home improvement, and construction. These are the sectors I have the deepest client experience in. For other industries, I’ll research thoroughly and flag if I feel a subject-matter expert would serve you better.
How quickly can you turn around content?
A typical blog post (1,000–1,500 words) takes 2–3 working days from brief to delivery. Service pages and long-form guides take 3–5 days. For ongoing content retainers, I work to a monthly schedule agreed in advance.
Can you update my existing content?
Yes — content refreshes are often the highest-ROI SEO activity for established sites. I audit underperforming content, identify why it’s not ranking, and rewrite or expand it to better match current search intent and keyword trends.
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