AI SEO & Generative Engine Optimisation

GEO is the process of optimising your content to be cited by AI search engines — Google AI Overviews, ChatGPT, Perplexity, Gemini, and others. Where traditional SEO earns you a blue link in search results, GEO earns you a mention inside the AI’s answer. The factors that influence GEO rankings overlap significantly with traditional SEO (authority, accuracy, structured content) but with a stronger emphasis on factual clarity, citation-worthiness, and E-E-A-T signals.

AI search engines favour content that is clearly structured, factually accurate, and directly answers specific questions. I audit and restructure your content to include clear definitions, FAQ schema, authoritative citations, and direct answer formatting — the signals AI systems use when deciding which sources to surface in their responses. This also strengthens your traditional SEO at the same time.

Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is one of the strongest predictors of both traditional rankings and AI citation likelihood. I implement E-E-A-T signals across your site — author bios, credentials schema, first-hand experience content, and external validation signals — that establish your site as a trustworthy source worth citing.

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