Be visible in AI search summaries, not just traditional results
AI SEO & Generative Engine Optimisation
AI SEO specialist Glasgow
Optimise for the search engines your customers are using right now
Whether you want to understand how AI search is affecting your traffic or you’re ready to optimise proactively, get in touch for a free consultation.
SEO for the AI search era
What is Generative Engine Optimisation (GEO)?
GEO is the process of optimising your content to be cited by AI search engines — Google AI Overviews, ChatGPT, Perplexity, Gemini, and others. Where traditional SEO earns you a blue link in search results, GEO earns you a mention inside the AI’s answer. The factors that influence GEO rankings overlap significantly with traditional SEO (authority, accuracy, structured content) but with a stronger emphasis on factual clarity, citation-worthiness, and E-E-A-T signals.
Write for people, format for machines
Structured content that AI systems can cite
AI search engines favour content that is clearly structured, factually accurate, and directly answers specific questions. I audit and restructure your content to include clear definitions, FAQ schema, authoritative citations, and direct answer formatting — the signals AI systems use when deciding which sources to surface in their responses. This also strengthens your traditional SEO at the same time.
Demonstrate expertise AI systems can verify
E-E-A-T signals & author authority
Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is one of the strongest predictors of both traditional rankings and AI citation likelihood. I implement E-E-A-T signals across your site — author bios, credentials schema, first-hand experience content, and external validation signals — that establish your site as a trustworthy source worth citing.
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Stay visible as search evolves
AI SEO specialist Glasgow
Whether you want to understand how AI search is affecting your traffic or you’re ready to optimise proactively, get in touch for a free consultation.
AI SEO FAQ
Common questions about GEO and AI search
What is Google AI Overviews and why does it matter?
Google AI Overviews (formerly Search Generative Experience) are AI-generated summaries that appear at the top of Google search results for many queries. They synthesise information from multiple sources and often reduce the number of users who click through to individual websites. Appearing as a cited source in AI Overviews can offset this traffic loss and establish significant brand visibility.
Is GEO replacing traditional SEO?
Not replacing — complementing. Traditional organic rankings remain important, and many of the practices that improve traditional SEO (authority, structured content, technical health) also improve GEO performance. The businesses that will win in search over the next few years are those that invest in both simultaneously.
How do you measure GEO performance?
GEO is harder to measure than traditional SEO because AI search engines don’t always disclose their citation sources. I track AI Overview appearances manually and via emerging tools, monitor brand mention growth, and track direct and referral traffic patterns that correlate with AI citation activity.
My traffic is dropping — could AI search be responsible?
Possibly. Google AI Overviews, in particular, are associated with reduced click-through rates on informational queries, as users get their answer directly from the AI summary. An SEO audit will identify whether your traffic drop is AI-related or driven by other factors, and what the best response strategy is.
Do you need to build a completely new website to optimise for AI search?
No. GEO is primarily a content and structure optimisation — most of the work happens at the page and content level, not the site architecture level. Your existing site is almost certainly a good starting point; it just needs the right content signals added or strengthened.
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