Reach customers searching in AI before your competitors do ---
ChatGPT Advertising
Get in early before the channel gets competitive
The newest paid channel — and the least competitive
If you want to establish a presence on the fastest-growing search platform before costs rise and competition increases, get in touch. I’ll walk you through what’s currently possible for your business and what a realistic campaign would look like.
From account creation to live placements
Campaign setup & management
I handle the full setup of your ChatGPT advertising account through the OpenAI API, including campaign structure, ad copy written to work in conversational AI contexts, audience targeting, and budget configuration. ChatGPT ad copy must be written differently to Google or Meta — it needs to fit naturally within conversational responses, not interrupt them. I manage ongoing optimisation to improve placement quality and reduce cost per lead as the platform matures.
What's currently possible for UK advertisers
UK availability & targeting
As of July 2026, ChatGPT advertising in the UK supports national targeting across England, Scotland, and Wales. City-level and regional targeting is not yet available — campaigns run at a national level only. The minimum ad spend is £15/day, a hard platform limit set by OpenAI. My management fee is separate from ad spend, which is billed directly to you by OpenAI. This is a fast-moving platform and targeting capabilities are expected to expand — I’ll keep your campaigns updated as new features become available.
First-mover advantage before the market matures
Why advertise on ChatGPT now?
Google Ads took years to reach its current cost-per-click levels. Meta Ads were cheap for early adopters. ChatGPT advertising is at that early stage now — lower competition, lower cost per placement, and less saturated with advertisers. Businesses that establish a presence on AI search platforms early will have a significant advantage as these channels grow. If your competitors aren’t on ChatGPT yet, that’s the opportunity.
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Get into ChatGPT advertising before your competitors
Get in early before the channel gets competitive
If you want to establish a presence on the fastest-growing search platform before costs rise and competition increases, get in touch. I’ll walk you through what’s currently possible for your business and what a realistic campaign would look like.
ChatGPT Advertising FAQ
Common questions about advertising on ChatGPT in the UK
What is ChatGPT advertising?
ChatGPT advertising refers to paid sponsored placements in OpenAI’s ChatGPT platform. When users ask ChatGPT questions about products or services, sponsored results from relevant businesses can appear as recommendations. It’s similar in intent to Google Ads — targeting users at the moment they’re looking for something — but delivered through a conversational AI interface.
Is ChatGPT advertising available in the UK?
Yes. As of July 2026, ChatGPT advertising is available in the UK with national targeting across England, Scotland, and Wales. City-level or regional targeting is not currently available — your ads will run nationally. OpenAI continues to expand targeting options, so this is expected to improve over time.
What's the minimum budget for ChatGPT ads?
OpenAI sets a hard minimum of £15/day in ad spend. This is a platform-level requirement — it cannot be reduced. My management fee is charged separately from your ad spend, which you pay directly to OpenAI. For most service businesses, I recommend starting at the minimum while the platform is in early adoption, then scaling as performance data becomes available.
How do ChatGPT ads differ from Google Ads?
Google Ads are keyword-triggered and appear in search results pages. ChatGPT ads appear within conversational responses — when a user asks ChatGPT to recommend a service, your business can appear as a sponsored suggestion. Ad copy must be written to fit naturally in conversational contexts, and campaign management is handled differently. The targeting and optimisation levers are different from Google’s, but the fundamental goal — appearing when someone is looking for what you offer — is the same.
Can I run ChatGPT ads alongside Google or Meta ads?
Yes, and I’d recommend it. ChatGPT advertising works best as a complementary channel rather than a replacement. I manage multi-channel PPC campaigns across Google, Meta, Microsoft, and ChatGPT, so your campaigns can work together with a consistent strategy and unified reporting.
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