More leads from Google, less wasted ad spend
Google Ads Management
Google Ads management Glasgow
Google Ads management that pays for itself
Get in touch for a free Google Ads audit. I’ll review your current account (or your competitors’ ads if you’re starting from scratch) and tell you exactly what a well-structured campaign could achieve for your business.
Reach the right people, not just anyone searching
Campaign structure built for quality leads
A Google Ads campaign is only as good as its structure. I build tightly themed ad groups, use exact and phrase match keywords to control spend, write compelling ad copy that pre-qualifies clicks, and implement negative keyword lists from day one to stop wasting budget on irrelevant searches. The result is a campaign that attracts buyers, not browsers.
Know exactly what every pound is generating
Conversion tracking & performance reporting
You can’t optimise what you can’t measure. I set up granular Google Ads conversion tracking — including call tracking, form submissions, and micro-conversions — connected to GA4 and your CRM where needed. Every campaign I manage comes with a monthly performance report showing impressions, clicks, conversions, cost per lead, and ROAS so you have full visibility on your return.
Campaigns that improve every month
Ongoing optimisation & budget scaling
Google Ads is not a set-and-forget channel. I review your campaigns weekly — adjusting bids, pausing underperforming keywords, testing new ad copy, and reallocating budget toward what’s working. As performance improves and your cost per lead decreases, I’ll recommend scaling your budget to capture more of the available search demand.
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Ready to get more leads from Google?
Google Ads management Glasgow
Get in touch for a free Google Ads audit. I’ll review your current account (or your competitors’ ads if you’re starting from scratch) and tell you exactly what a well-structured campaign could achieve for your business.
Google Ads FAQ
Common questions about PPC management
How much should I spend on Google Ads?
For most service businesses in Glasgow and Scotland, a starting budget of £500–£1,000 per month provides enough data to optimise effectively. The right budget depends on your industry, competition level, and target cost per lead. I’ll research average CPCs in your sector and recommend a starting budget that makes sense before you commit.
How long does it take for Google Ads to generate leads?
Google Ads can generate leads from day one — unlike SEO, which takes months to build. However, the first 2–4 weeks are typically a learning phase where the algorithm gathers data. Most campaigns reach consistent lead generation within 4–6 weeks of launch, with performance improving as data accumulates.
What is your management fee?
My management fee is separate from your ad spend, which goes directly to Google. Fees are based on campaign complexity and budget level. Get in touch for a transparent quote — I don’t take a percentage of ad spend, so there’s no incentive to inflate your budget.
Can you take over an existing Google Ads account?
Yes — in fact, auditing and restructuring an existing underperforming account is one of the fastest ways to improve results. I’ll audit your current campaign structure, identify wasted spend, and present a clear plan before making any changes.
Do you manage Google Ads alongside SEO?
Yes, and the two work well together. Google Ads provides immediate visibility while SEO builds long-term organic rankings. PPC conversion data also informs your SEO keyword strategy, and strong organic rankings can reduce your reliance on paid traffic over time.
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