Facebook & Instagram campaigns that generate quality leads
Meta Ads Management
Meta Ads specialist Glasgow
Meta Ads that reach your ideal customer before they search
Get in touch for a free Meta Ads consultation. I’ll review your business, target audience, and goals to advise on whether Meta Ads is the right channel and what a realistic cost per lead looks like.
Reach the right people at the right time
Audience targeting & campaign strategy
The success of a Meta Ads campaign hinges on targeting the right audience. I build detailed audience profiles using Meta’s interest, demographic, and behavioural targeting — combined with custom audiences from your website visitors, customer lists, and lookalike modelling — to ensure your ads reach people most likely to convert, not just those who happen to scroll past.
Be seen, be clicked, be remembered
Ad creative & copy that stops the scroll
On a platform built for passive scrolling, your ad has less than two seconds to earn attention. I write direct-response ad copy and advise on visual creative that interrupts the scroll with a clear, relevant message — whether that’s a video testimonial, a before-and-after, or a simple benefit-led image ad. I A/B test creative systematically to identify what resonates with your audience and double down on what works.
Accurate data under iOS restrictions
Meta Pixel, CAPI & GDPR-compliant tracking
iOS privacy changes have made Meta Ads tracking significantly less accurate for advertisers relying solely on the browser-based Pixel. I implement Meta’s Conversions API (CAPI) alongside the Pixel — sending conversion data server-side to bypass browser restrictions — giving Meta’s algorithm more accurate signal data to optimise toward, and giving you more reliable reporting. All tracking is implemented in a GDPR-compliant way using the Complianz consent framework.
—
Ready to reach your ideal customers on social?
Meta Ads specialist Glasgow
Get in touch for a free Meta Ads consultation. I’ll review your business, target audience, and goals to advise on whether Meta Ads is the right channel and what a realistic cost per lead looks like.
Meta Ads FAQ
Common questions about Facebook & Instagram advertising
Is Meta Ads right for my business?
Meta Ads work best for businesses that can define a clear target audience and have a compelling visual offer. They’re particularly effective for service businesses in healthcare, home improvement, aesthetics, and professional services — where you can target by location, age, and interests. If your audience is on Facebook or Instagram (most UK adults are), Meta Ads are worth considering as part of your lead generation mix.
How is Meta Ads different from Google Ads?
Google Ads targets people who are actively searching for your product or service — high intent but limited volume. Meta Ads target people based on who they are, not what they’re searching for — much higher volume but lower initial intent. Meta Ads are better for building awareness and generating demand; Google Ads are better for capturing existing demand. The two channels complement each other well.
What budget do I need for Meta Ads?
A starting budget of £500–£800 per month is typically the minimum to generate meaningful data and results for a service business. Below that, the algorithm struggles to find enough conversions to optimise effectively. I’ll recommend a budget based on your target cost per lead and the size of your audience.
How do you measure Meta Ads performance?
I track cost per lead, lead quality (via CRM feedback), cost per click, click-through rate, and frequency as core metrics. I set up the Meta Conversions API alongside the Pixel for the most accurate conversion data possible, and provide monthly reports with performance trends and recommendations.
Can you run Meta Ads alongside my Google Ads campaigns?
Yes — running both simultaneously is often the most effective lead generation setup. Google captures searchers who are already looking for you; Meta builds awareness among people who match your ideal customer profile. Together they create a more complete funnel. I manage both channels and ensure the targeting and messaging are consistent across them.
—
