Link building specialist Scotland
Build domain authority with links that actually count
Get in touch for a free backlink gap analysis. I’ll compare your current backlink profile against your top competitors and identify exactly where the opportunities are.

Links that other sites want to give you
Content-led link outreach
The most sustainable way to earn backlinks is to create content worth linking to — data-led articles, useful tools, original research, or definitive guides — and then promote that content to the right publications and sites. I identify link opportunities in your niche, craft the outreach, and secure placements that bring both link equity and referral traffic to your site.

Turn visibility into backlinks
Digital PR & brand mentions
Digital PR positions you or your business as an expert source for journalists and publications — earning natural backlinks from news sites, industry blogs, and regional publications. I pitch your expertise to relevant media contacts and help you respond to journalist requests (via platforms like Quoted) to build a steady stream of high-authority backlinks alongside genuine brand awareness.

Win the links your competitors already have
Competitor backlink analysis
If a competitor is ranking above you, chances are they have stronger links from sites you could also earn links from. I use Ahrefs to analyse your competitors’ backlink profiles, identify the sites linking to them, and build a targeted outreach strategy to close that gap — systematically earning the same links your competitors have while finding new opportunities they’ve missed.
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Ready to build authority in your niche?
Link building specialist Scotland
Get in touch for a free backlink gap analysis. I’ll compare your current backlink profile against your top competitors and identify exactly where the opportunities are.

