High-converting pages for PPC & lead generation
Landing Page Development
I design and develop high-converting WordPress landing pages for businesses across Glasgow and the UK, built to maximise return on ad spend from Google Ads and Meta campaigns.
Free review and quote — no commitment required
Your dedicated landing page development partner
Whether you’re launching a new PPC campaign and need a dedicated page, or your existing landing page isn’t converting well, get in touch for a free review and quote.
Every element earns its place
Conversion-focused design
Landing pages built for PPC campaigns follow a specific structure: a single, clear value proposition above the fold, benefit-led copy, social proof, and a focused call to action — with no navigation or distractions to pull visitors off the page. I design and write the page with your target audience and offer in mind, informed by what’s working across your ad campaigns. The result is a page that aligns tightly with your ads and gives visitors exactly one thing to do.
Fast pages rank better and convert better
Technical build quality & Core Web Vitals
A landing page that loads slowly loses conversions and increases your Google Ads Quality Score costs. I build landing pages on WordPress with Bricks Builder, optimised from the ground up for Core Web Vitals — fast LCP, minimal CLS, and responsive INP. Images are compressed and lazy-loaded, scripts are deferred, and caching is configured via LiteSpeed. Pages consistently score 90+ on Google PageSpeed Insights, which directly reduces your cost per click on Google Ads.
Know exactly what your page is generating
Conversion tracking & analytics
A landing page without conversion tracking is flying blind. I set up GA4, Google Ads conversion tags, Meta Pixel, and Conversions API (CAPI) so every form submission, call click, and conversion is tracked accurately. You’ll see exactly how many leads your landing page is generating, what each lead costs, and where visitors are dropping off — the data you need to make informed decisions about your ad spend and page copy.
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Let's build a landing page that actually converts
Free review and quote — no commitment required
Whether you’re launching a new PPC campaign and need a dedicated page, or your existing landing page isn’t converting well, get in touch for a free review and quote.
Landing Page Development FAQ
Common questions about landing page design and development
What makes a good landing page?
An effective landing page has one clear goal, a headline that matches the ad that brought the visitor there, benefit-led copy that speaks to what the visitor wants, credibility signals like reviews or client logos, and a single clear call to action. Critically, it removes everything that could distract or pull the visitor away — no site navigation, no unrelated links, no competing offers.
Do I need a separate landing page for each campaign?
Ideally, yes. The more tightly a landing page matches the intent of the ad that sent the visitor there, the higher your conversion rate will be. A visitor who clicked an ad for “emergency boiler repair Glasgow” should land on a page specifically about that — not your homepage. I can build a suite of landing pages for different campaigns and audiences, or start with a single high-priority page.
Can you build landing pages on WordPress?
Yes — all my landing pages are built on WordPress using Bricks Builder. This gives you a CMS you control, the ability to update copy without developer help, and the performance benefits of my technical optimisation stack. Alternatively, I can advise on landing page platforms like Unbounce if your setup calls for it.
Do you write the copy as well as build the page?
Yes. I write the landing page copy as part of the build — headline, subheadline, body copy, and CTA. I’ll need a brief from you covering your offer, your target audience, and what makes you different from competitors. The copy is written to align with your ads and speak to the specific intent of the visitors you’re targeting.
How long does it take to build a landing page?
Most single landing pages are designed, built, and live within 5–7 working days from brief approval. More complex projects with multiple variants or integrations may take longer. I’ll give you a clear timeline at the start of the project.
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