WordPress is ideal for service-based businesses. While it can accommodate e-commerce, its primary strength lies in content management. But there’s more to it. WordPress is a free, open-source platform that powers over 40% of the web, highlighting its superiority over other content management systems such as Wix and Squarespace.
Unlike other website builders, a WordPress site gives you full ownership of your website—something the platforms mentioned above do not allow. With them, you are tied to their pricing structure as your site and business grow. With WordPress, you own your files entirely and can host them on any server you choose, making migration far simpler.
If you’ve decided on WordPress as your CMS or are considering switching from another website builder, the next step is determining how to develop your site. Should you build it yourself, hire a freelancer, or work with an agency?
At first, handling the project yourself might seem like the most cost-effective option. However, it requires a significant investment of time and resources to learn WordPress, troubleshoot technical issues, and maintain security. This can divert your focus from growing your business and may lead to higher costs in the long run due to potential mistakes or security vulnerabilities.
Agencies offer a team of specialists covering all aspects of website development, including backend and frontend development, design, content creation, and marketing. While this comprehensive approach ensures high-quality results, it often comes at a premium cost.
Agencies typically charge upwards of £10,000 for a full website concept, design, and deployment, often bundled with a maintenance contract. If you choose to work with an agency, research their track record carefully and ensure their pricing and long-term contracts align with your budget.
Working with a freelance WordPress developer is a cost-effective alternative to an agency, often providing similar quality at a fraction of the price. Experienced freelancers can deliver custom solutions while maintaining flexibility in pricing and services.
To provide the same level of expertise as an agency, I collaborate with a trusted network of marketers, copywriters, and graphic designers. This ensures my clients receive high-quality work tailored to their needs without the overhead costs of an agency.
Regardless of the approach you choose, it's always beneficial to get multiple opinions before making a decision. Comparing two or three options can help you find the best fit for your business goals and budget.
Moritz is a highly capable web developer, a hard worker with a lot of initiative and great know-how in terms of search engine optimisation. Moritz is diligent and listened to all my website needs, creating a beautiful website that has given my work as an author a clear web presence. I have happily recommended Moritz to others! He’s also very personable and easy to communicate with.
