WordPress Development Service

• CRO – Conversion rate optimisation, getting more and higher quality leads from paid and organic traffic.
• Bespoke Integration – I am happy to help you integrate your CRM or other IT systems using custom PHP & JS.
• Custom Functionalities – Quoting engines, bespoke API integrations, customer areas, and more.
• Tracking Set-up – Google and Facebook Ads tracking, with custom conversion actions if needed, all GDPR compliant using the Complianz plugin.

Plugins I use for WordPress development:

1. Specification & Planning: First, I'll dig into your business's online presence, run some competitor research, and put together a structural plan for your site. The goal here is to give you a solid foundation that's actually built around your needs. In most cases, the plan focuses on driving conversion actions, optimising landing pages for your PPC campaigns, and laying the groundwork for your SEO.
2. Development: Next, I'll build a custom theme for Bricks Builder using Tailwind classes and custom styles. I've refined this workflow over the years (and I'm probably tweaking it right now while you're reading this) so I can deliver pixel-perfect designs without compromising on flexibility — meaning you can still make changes on the live site later without spending hours buried in code. Oh, and your WordPress dashboard will be fully customised too: contact details, social links and the like all live in global fields, so you can update them across the whole site in seconds.
3. Testing: Your site then moves onto what we call a staging environment — basically a private copy where I can test every functionality, custom plugin and design detail before anything goes public.
4. Launch: Your site is ready to go! This is honestly the most critical part of the whole operation, especially when migrating from an existing site. The launch itself only takes a few minutes, but I'll spend a good few hours afterwards making sure everything works as it should and running backlink audits with Ahrefs to keep your SEO on track.
5. Handover or Maintenance/Optimisation: From here, you're good to go — either take the reins yourself, or hop onto one of my website maintenance plans to keep your SEO and PPC campaigns ticking along with regular health checks and updates.