Meta Ads Management

The success of a Meta Ads campaign hinges on targeting the right audience. I build detailed audience profiles using Meta’s interest, demographic, and behavioural targeting — combined with custom audiences from your website visitors, customer lists, and lookalike modelling — to ensure your ads reach people most likely to convert, not just those who happen to scroll past.

On a platform built for passive scrolling, your ad has less than two seconds to earn attention. I write direct-response ad copy and advise on visual creative that interrupts the scroll with a clear, relevant message — whether that’s a video testimonial, a before-and-after, or a simple benefit-led image ad. I A/B test creative systematically to identify what resonates with your audience and double down on what works.

iOS privacy changes have made Meta Ads tracking significantly less accurate for advertisers relying solely on the browser-based Pixel. I implement Meta’s Conversions API (CAPI) alongside the Pixel — sending conversion data server-side to bypass browser restrictions — giving Meta’s algorithm more accurate signal data to optimise toward, and giving you more reliable reporting. All tracking is implemented in a GDPR-compliant way using the Complianz consent framework.

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