Conversion Tracking & Analytics Setup

GA4 is significantly more complex to configure correctly than Universal Analytics. I set up GA4 with custom event tracking for all your key conversion actions — form submissions, phone clicks, WhatsApp links, file downloads, scroll depth, and more — and link it to your Google Ads account so every campaign conversion is attributed accurately. I also configure GA4 audiences for remarketing and set up custom reports for the metrics you actually need.

The standard Meta Pixel misses a significant portion of conversions due to iOS privacy restrictions and ad blockers. I implement the Meta Conversions API (CAPI) server-side alongside the Pixel, deduplicating events to give Meta’s algorithm accurate signal data. This improves campaign optimisation, reduces cost per lead, and gives you more reliable reporting. I handle the WordPress-side implementation via Fluent Forms and custom PHP hooks.

Google Tag Manager centralises all your tracking tags in one place — making it easy to add, edit, and audit tags without touching your site’s code. I set up GTM with proper consent mode integration via Complianz, so tags only fire when users have given the appropriate consent under GDPR. This setup protects you legally while still capturing as much conversion data as possible within the consent framework.

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