| Aspect | SEO (Search Engine Optimisation) | PPC (Pay-Per-Click) |
|---|---|---|
| Cost Structure | Investment: Time, effort, content creation, and tools. Ongoing Costs: Lower ongoing costs after initial investment. Payment: No direct cost for clicks or impressions. | Investment: Budget required for ad spend. Ongoing Costs: Continuous costs for running campaigns. Payment: Pay for each click (CPC model). |
| Time to Results | Time Frame: Several months to a year for results. Longevity: Long-lasting results with maintenance. | Time Frame: Immediate results when campaigns go live. Longevity: Traffic stops when the budget ends. |
| Position in Search Results | Placement: High organic rankings below ads. Credibility: Often viewed as more credible and trustworthy. | Placement: Ads at the top of search results or in designated spaces. Visibility: Guaranteed top positions with sufficient bid and quality. |
| Click-Through Rates (CTR) and User Behaviour | CTR: Higher CTR for top organic positions. Behaviour: Attracts users seeking information; higher engagement and lower bounce rates. | CTR: Lower CTR compared to organic results. Behaviour: Attracts users ready to take action; higher conversion rates. |
| Targeting and Flexibility | Targeting: Limited to keywords, content relevance, and technical factors. Flexibility: Changes take time to reflect in rankings. | Targeting: Precise options including demographics, location, device, and time. Flexibility: Immediate control and adjustments to campaigns. |
| Analytics and Measurement | Analytics: Tools like Google Analytics track organic traffic, rankings, and user behaviour. Attribution: Harder to attribute conversions directly to SEO. | Analytics: Detailed data on ad performance via platforms like Google Ads. Attribution: Easier to track specific conversions and calculate ROI. |
The foundation of every project is built on thorough research. I will review your competitors and identify potential opportunities that you or even your competitors might be missing.
I conduct a thorough review on your online presence and conclude strength & weaknesses in your site to be able to develop a custom SEO-plan for your business.
Once the changes are defined, we will begin improving your website, starting with the low-hanging fruit. Often, simple on-page optimisations can make a significant difference. However, our work won’t just focus on content — the review will also highlight whether we are missing any technical SEO factors, such as indexing issues, 404 errors, schema markups, meta descriptions, and HTML markup.
Moritz was fantastic to work with and even after just 1month of implementing their recommendations we have already seen an increase in engagement with our website.
I've worked with Moritz on two different websites and I have been over the moon with the results. The sites look great and Moritz has build them in a way which is easy for me to maintain. I was particularly impressed with Moritz' knowledge and enthusiasm about SEO, which I am already seeing positive results from.
