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Lead Generation Specialist

In Glasgow

Increase the lead generation for you business with a holistic approach combining PPC ads with landing pages & Search Engine Optimisation.
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Bespoke lead campaign management

  • Search Engine Optimisation

  • Lead Funnels

  • Advertising

  • Conversion Tracking

  • Landing Page Design

Bespoke lead campaign management

My Lead Generation Approach

Holistic Approach

As a general rule, conversions should never be more than two clicks away. Ideally, the first click opens the page or form, and the second click submits it. Even better is a single click that allows the user to email or call directly.

My approach begins with design, flows through content, and concludes with clean, accessible HTML.

Your business goals ultimately dictate your conversion actions, whether that’s generating sales or capturing leads via a contact form. When I first analyse your business and review competitors, I like to take a step back to see the bigger picture. This perspective often reveals “low-hanging fruit” opportunities—ways to drive maximum impact with minimal resources. These opportunities might include building a useful tool for your users or creating and optimising a landing page targeting low-competition keywords.

Your bespoke lead campaign

Lead generation campaigns

Paid advertising channels, such as Meta (Facebook Ads), Google Ads, are excellent resources for accelerating your business’s growth and enhancing your lead generation process. I will create a customised lead generation campaign tailored to your business’s specific needs and the leads will be delivered straight to your inbox.

Generating Leads with PPC & SEO

PPC x SEO

PPC (Pay Per Click) campaigns are also a great way to boost your website’s search engine visibility. By advertising services or running a lead generation campaign, you automatically create more brand awareness for your services. I would always recommend considering a combined strategy, as PPC campaigns are great for short-term success, but SEO will help you dominate your field in the long run.

Instant forms on Google & Meta

In app submissions

Instant forms on Google and Meta are great options for generating leads without having to send users to your landing page. With the help of marketing automation, the leads will be sent directly to you or your sales team's inbox.

Generate leads from £7 per conversion

Thorough tracking & reporting

I help clients generate leads starting from £7 per conversion, which is quite low; however, it depends on various factors. Typically, campaigns tailored to your business and needs start with a higher cost per conversion, which can be improved by testing different audiences and keywords. Detailed tracking and reporting can help enhance your campaigns.

Lead Generation in Glasgow

target audience - 2.3 mio people

Leverage the power of targeted advertising to boost lead generation by reaching over 2.3 million people in the Greater Glasgow area and 4.8 million people in the Edinburgh area through Google or Facebook ads. By utilising these platforms, you can tailor your messaging to engage specific demographics and interests, significantly increasing your chances of converting potential leads into paying customers. Effective lead generation strategies, combined with well-crafted ads, can help you build a pipeline of interested prospects. With a strategic approach, you can transform your audience into loyal clients, driving growth and profitability for your business.

My client feedback:

  1. Initial consultationDefine the main objective

    I begin with a comprehensive consultation to understand your business goals, target audience, and unique selling points. This foundational step ensures that my lead generation strategy aligns with your overall marketing objectives.
    improving your image seo

  2. Strategy Development

    Based on the consultation, I craft a customised lead generation strategy that includes the optimal mix of Google and Meta Ads, tailored lead funnels, and engaging lead magnets designed to attract your ideal clients.

  3. Implementation

    Once the strategy is approved, I start implementing the necessary components, including setting up Google and Meta Ads campaigns, creating landing pages, and integrating instant forms for seamless lead capture.

  4. Monitoring & Optimisation

    After launch, I continuously monitor the performance of all campaigns. Using analytics tools, I track key metrics to identify trends and make real-time adjustments to improve the effectiveness of your lead generation efforts.

  5. Reporting & Feedback

    I provide regular reports outlining campaign performance and insights gained during the process. Your feedback is invaluable, and together, we can refine my approach to maximise results.

  6. Ongoing Support

    My commitment to your success doesn’t end with the initial lead generation campaign. I offer ongoing support and consultation to help you nurture leads, convert them into customers, and adapt to changing market dynamics.
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Your lead generation specialist in Glasgow

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